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Why You Should Create Authority Sites In 2007 and Beyond It is a well-known and widely accepted fact that we live in Internet age. Earlier it simply meant that if you are not online, you don't exist. But in the present scenario it means if you are not listed in the first one or two pages of a search engine, you will not survive for long. Everybody is trying out different techniques to optimize their search engine rankings, some succeeding and many others failing in achieving this goal. Static Authority Sites vs Dynamic Authority Sites In this article I just wrote I go into detail about the difference between 'Static' authority sites and 'Dynamic' authority sites and which one you should focus on building. Authority Site Building Blueprint - What You Need To Do An authority site will have more content, more pages and more links added to its body. The quality of content should be very relevant, original, up-to-date and complete. The site will be such a high quality statement of the genre that other sites will want to add their links and refer the authority site's link on other pages.