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Collecting Antiques – The Peoples Art Part 2 In part one of this series of articles we discussed the growth in the marketability of antique brand images and how the apparent extinction of the brand itself can lead to the rapid rise of the marketability of the antique value of the packaging itself. Posters were very much in the vanguard of this market and it is quote ironic that when you look back from the experience of hindsight to see such names that have been involved in this type of commercial enterprise it would appear to be quite amusing.