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The Deal with Gift Baskets Google the term and you would be likely to find hundreds if not thousands of entries. From the neighborhood florist to the gift shop at the mall, virtually every retailer offers some form of the ubiquitous ‘gift basket’. We briefly examine the phenomenon here. Gift for Executives: An Effective Tool to Make You Well-Remembered Gifts are not just given among friends and relatives; today it is natural for companies and corporations to be giving out gifts too. No matter what the occasion, the purpose is the same. However, giving out gifts in the corporate world might carry some business intention. Corporate gifts are usually given to show hospitality, appreciation, or gratefulness to business colleagues, employees and clients involved in any way with the company. It is a tool used to encourage better relationship within the company or as the first step to create business ties.