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Theo Swan's Articles in SEO

  • 4 ways to improve your link popularity
    Link popularity one of the most important factors for search engines when calculating their rankings for any particular query. Of course the term entered into the search box should be represented on the returned pages, but link popularity will be a big part of that calculation. Gaining link popularity isn’t hard, but it can be time consuming. Look at the options, and decide what you need to do to climb the search engines.
  • Gaining link popularity from exchanging links – 3 easy ways
    When using various link exchanges online, you need to think about how you are going to maximize the return of your efforts. There are many, different types of services, all offering some form of link exchange – more or less automated. Not all exchanges produce the same quality links, nor do they have the same features. In order to choose service, you should consider a few things.
  • How to be sure of getting listed in web directories
    Adding your site to various web directories is perhaps the cheapest way of getting inbound links. Due to the nature of directories, the links are often of fairly good relevance. If you want your site to get listed, there are some things you should do, and even more you shouldn’t do.
  • The hazards of reciprocal linking – Common pitfalls and ways of avoiding them
    When using various link exchanges to improve your link popularity, you always need to reciprocate. According to many SEO gurus, linking to sites without relevance can actually damage your own search engine rankings, but if done correctly, the gain is much higher than the potential downside.

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