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Make it Easy For Your Customers to Find You- Get Listed in ALL the Phone Books Whew! You've just opened your new business, your ads are working, the web site is up, and the signage is done. But, wait! What about a listing in the phone book? Yes, people still use the phone book, but they're more apt to call directory assistance from their cell phone when they're motoring down the road. Are you listed? Better call 411 and find out, Oh, and better call from your friend's cell phone directory, too, as they have another service, and don't forget to call Cingular, nope AT&T boug 55 Reasons To Send Out a Press Release When should you send out a press release? You want to know my acid test? If it's newsworthy and if it's useful to the reader. It's that simple. There are many factors to weigh when considering the need to send out a press release. As a publicist I have sent thousands of releases over the years and while there are no hard and fast rules, the most important factor is that you've got to make sure it's newsworthy and useful to the reader. Any thing else and it's just a waste of time for the members