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Drop Ship Defined Drop shipping is the shipping of merchandise from a supplier directly to a retailer's customer. This means that the retailer can ship to their customers directly from the suppliers' warehouses. This process minimizes risk because the retailer does not need to buy the product until it has sold. Suppliers take care of the warehousing, packaging, and shipping of products, saving you a great deal of money. Doba Dropship System Doba connects you to 170 wholesale distributors, manufacturers, and craftsmen in one place. When you sign up, you gain full access to all the drop ship wholesalers and their wholesale product catalogs. Drop Shipping Basics How does drop shipping work? Drop shipping is the shipping of merchandise from a supplier directly to a retailer's customer. Meaning, you the retailer can ship to your customers directly from the suppliers' warehouses. This process minimizes the risk to you because you do not need to buy the product until it has sold. Suppliers take care of the warehousing, packaging, and shipping of products, saving you a great deal of money.