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Top 10 Tips For Using Web 2.0 To Promote Your Business I can't tell you if Web 2.0 is right for your business, but I can tell you it's something to be aware of. Ignoring it means ignoring a possible tool that could be valuable in helping you get more customers. Critical Web Design Rules Visitors to your website should be able to find what they are looking for within about three clicks. Search engines should be able to navigate easily through your site. Making a site easy to read with consistent page design, and easy to navigate will make it easy to find information. When people can find information, they are more likely to refer your site or link to it, which is exactly what you want to encourage. You will be on the way to building a readable and hopefully successful website that is loved by search engines if you follow these principals.