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Understanding Why Alexa Rankings Are Important Web publishers face a host of challenges when it comes to keeping up with all the information they need to pay attention to. Getting a handle on the numbers that are important for tracking success and those that aren't can be tricky. While Google ranking counts, the truth is this ranking isn't the only one that matters. Alexa ranking can also be a vital number that impacts potential advertising revenue. Understanding The PageRank Numbers Game A lot of web publishers think the fastest way for them to obtain a good PageRank or PR ranking is to entice websites with higher PageRank to link to them. The notion is that if a page with a higher PageRank gives a link, its PR will be passed on. Although this is true in theory, the actual process is much more involved. Getting More Out Of Text Link Ads There are web publishers out there who care little for their money-making potential. These folks are few and far between. If you're in the want-to-make-money crowd, there are some great ways to make this happen. One of the most popular involves the use of Text Link Ads. This option is a great one, but it does take some effort to pay off extremely well. Tapping Into Traffic With Long Tail Keywords Locating a website owner who doesn't want to see an increase in traffic is something akin to finding a needle in a haystack. Increased traffic can equal more sales, more readers and more advertising revenue. Tapping into the power of long tail keywords has become the latest craze for making this happen, and rightfully so. Long Tail Keywords Deliver The Traffic Locating a website owner who doesn't want to see an increase in traffic is something akin to finding a needle in a haystack. Increased traffic can equal more sales, more readers and more advertising revenue. Tapping into the power of long tail keywords has become the latest craze for making this happen, and rightfully so.

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