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IanTraynor's Articles

  • Targeted Marketing: How To Do It
    Here's a detailed description of how to carry out a low-cost targeted marketing campaign, using telephone selling and direct mail. The end result is to get sales appointments to gain new customers.
  • Product Life Cycles - Developing Your Product Strategy
    Understanding how markets change, and how they react to your own products and services is a vital part of management and marketing strategy. If you understand the Product Life Cycle, you will be ahead of many of your competitors!
  • What You Need To Know About Web Hosting
    Choosing the right web hosting is a crucial internet
    marketing decision. Getting it wrong is not an option!
    Once you've chosen your web hosting company and the hosting
    package, you could be stuck with it for a long time.
  • Targeted Marketing: What Is It?
    This article is Part 1 of a 2-part series. It describes the
    principles of targeted marketing and how it is such a
    powerful tool for increasing sales. Part 2 gives practical
    advice on how to carry out a targeted marketing campaign
    using an easy-to-follow 7 stage plan.
  • Beating The Curse Of The Mosquito Mind
    Some people call it the "butterfly mind". I call it the "mosquito mind". The effect is the same. Results are not achieved. It's a common phenomenon.
    People with a "butterfly mind" skip gaily from one task to another, sipping the nectar from each before moving on to the next task, leaving the first one unfinished.
  • Discover Brighton - Britain's Most Popular Seaside Destination
    Explore some of the key attractions of Brighton, UK and find out why it is so popular.

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