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Pricing your software How much do you charge for your software? No one can tell you exact how much you should charge for your software product, but there are some things you need to bear in mind when deciding your software product pricing strategy. Professional software associations Gain knowledge and get a step ahead with professional software associations. List of software associations where you can discuss your problems with other independent software developers. History of shareware Shareware as a software distribution method being developed extensively. Find out how shareware become so popular. Cross selling software for higher sales Cross selling can be used as an effective tool of getting additional revenue from clients, offering them similar or complementary products. Studies show it costs four times more to gain a new customer than it does to keep an old one.