Tips to Crank Up Your Web Marketing

If you are trying to make money on the web, you have probably learned a few painful lessons. Web marketing is a beast unto its own. Here are some tips that will help you tame it.

1. Update Your Site often - Not only does this encourage people to return to your site, but search engine spiders as well. Frequently updated sites also tend to have better search engine rankings than those that sit static with few updates.

2. Widgets Are Us – When considering whether to start a site, make sure you rely on objective research. What you think might sell is irrelevant. Use research tools such as Overture or Wordtracker to make sure people are actually searching for your idea.

3. Keywords in Your Published Articles – If you publish articles to promote your site, be careful! If you put your main keyword phrases in the articles, the listings in the article directory may outrank you site!

4. Keyword Research and Tails - When conducting keyword research, people often mistakenly focus on two word phrases. You should look for the tail phrases, which are three to four words. There is less competion for rankings, but still plenty of traffic.

5. The Boring Site Map – Site maps may seem like a boring, unnecessary page of your site. In truth, they are critical. The site map is your safety page if you are doing search engine optimization. It is the page where search engine spiders can find everything.

6. Search Engines That Matter - There are tons of search engines out there, but only three matter - Yahoo, Google and MSN. They control most of the traffic on the web, so don't make the mistake of focusing on other engines.

7. Your Business Domain Name – Using your business name as your domain is a no brainer for most people. Just make sure it is easy to remember and type in. Avoid using it if you have multiple words that end and start with the same letter.

8. Internet Marketing Goals - Before you build a site, you need to know what your goals are. The choices are focusing on a niche or broad area. Niche tends to be better unless you have a lot of time and money.

9. Perfect Internet Business - The perfect online business is whatever you love. It is going to take a lot of work, so figure out your interest and stick with it.

10. Spam versus Email Marketing – Everyone hates spam, but online sites love email marketing. If you are considering it, you need to make sure you are in compliance with the CAN-SPAM Act or risk going to jail.

Advice is one of those dime a dozen things. Everyone has it to give and they often won’t shut up about it. I am probably no different, but I can say the above has helped me make money on the net.

Article Source: http://www.christiannotepad.com

Spencer Pirres is with MarketingTitan.com - an internet marketing firm.
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