Roughly 150 years ago, a brilliant scientist named Charles Darwin wrote a book. This book was the Origin of Species, and it was destined to become one of the foundations of modern thought. In this book, he laid out in great detail his revolutionary theory of natural selection, and explained a general outline of how every species came to be. I'm sure you know all this. But what you may not have thought about is that there are other things, besides species, that follow a general pattern of evolution. Like handbags, for instance. Or more precisely, the companies that design them. I think that every handbag designer follows a very simple patter of life, and that's what I'm here to present. So take a look, and think about it. First, start with a dream. Almost all of the current major labels, such as Fendi or Chloe, started with a single woman opening a clothing shop. Naturally, of course, not every major designer begins quite the same way. Gucci, for instance, started with a man opening a shop, not a woman. Sometimes they begin by selling clothing, sometimes not, but always the founder discovers an unforeseen sense of fashion within themselves. Soon after this, the designer begins displaying their creations to the world. They open a small shop in a big city, and occasionally get married. In any case, this is just the start of their journey to the top. At this point, the designer shows excellent business sense and a great deal of persistence. while some may struggle initially, such as Guess did, when trying to get their jeans into shops, others are immediately successful- such as Ralph Lauren's ties. In any case, as soon as the public gets hold of their work, they very swiftly rise in fame. Within the founders lifetime, they see international recognition, and decide to expand their company. This is where the handbag arises. The label, having now reached some degree of renown, begins to expand... perfumes are created, new fashions conceived, and they begin to sell handbags. Each label develops a distinctive look, to match their previous clothing design, and their handbags enter shops. Whether you favour a classic Diego Rocha, or an elegant Prada, you cannot deny that each brand has its own look, it's own feel, it's own rare style to it. While everyone needs to wear clothes, handbags are optional, an accessory, and as such they are a blank canvas on which the designers work their magic, the one place they can be truly innovative and original. Eventually, the founder of the label passes away, and control of the company goes to their children. Sometimes, as did Aldo and Rudolfo Gucci, they fight for control. In other cases, like the descendants of Adele Fendi, they cooperate and work together. Whatever happens, the label itself always stays within the family, and they watch as sales soar. Finally, the meteoric rise to the top slows to a halt, with numerous awards and international recognition. The label is now famous, and the creative genius of the founder has been recognizes and continued. Look, for example, at Roberto Cavalli - can any other designer claim near his success? Thus I finish my review of the origin of the handbag, and the life of the label that creates it. As you've seen, it's a pretty simple blueprint, and really serves to highlight the similarities between the different design companies. Although, I am left to wonder, does anything else share this same similarity?
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