Yahoo has the second biggest Search Engine Market share. This is why it is important to know the basics of Yahoo SEO. I will review the key areas you should be focusing on if you are targeting their rankings: Titles: Keep your title tag short (around 5 words) mentioning your target key phrase no more than once. No different than Google here, except by the amount of words. Descriptions: 15 " 18 words total including your target key phrase at the beginning, keeping the overall text very descriptive. You should include an alternative version of your key phrase as well if possible. Keywords: Unlike Google, Yahoo still uses this tag as part of their ranking evaluation process. Including the most relevant words to the content of the page at front, make sure additional words are still found within your content for maximum benefit. Keep your tag up to 200 characters in length " without commas. No, they would not look like one word altogether, and this is part of the indexing process anyways, were commas get removed. You can keep a comma delimited version for own SEO tracking. Headings: H1 and H2 should be used containing the key phrases and to keep the on-topic relevancy of your content. Topical and Navigational Links: When applicable, use links to other sites that further re-enforce the topical nature of your content. That is the basis of what all search engines perceive as relevant, quality links. These are basically one way links from sites that specialize in content directly relevant to the content on your own website. In terms of navigation, you should link internal pages from a broad topic, to a narrower topic, to a specific topic. Keywords in URL: Even they don't carry a lot of weight with Yahoo, topical keyword-based filenames can give you additional boost over your competitors, so they should be implemented.
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Content Source: Utah SEO Blog on SEO for Google, Yahoo and Msn
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