Split Testing Software Can Help You Blow The Doors Off Your Clueless Competitors!

The Secret to Superior Advertising Success While Soundly Sleeping Between the Bed Sheets.

Usually the topic of testing is not allowed in Yellow page design circles. After all you get one ad per year to do your testing with. Usually the headaches of testing are left to direct mailers. They send out thousands of letters to potential customers using version A of the advertisement or version B.

Then as the results come in, the numbers are totaled up and a numerical decision is made as to which one pulled better. This is the new standard by which all good letters will follow. Not really. The process actually never stops. Sales letters and advertisements have always had a testing advantage on-line.

Well, there is a way to get the advantages of both. The sharp Yellow Page ad designer will test different versions of a potential Yellow page ad on-line and find the ad that gets the best response. Even though the market is not exactly the same, there is a pretty strong correlation between on-line and off line advertising success.

A recent development in software has made the testing of any advertisement much faster than direct mailers ever had to endure. Compare the effort involved in splitting the mailing of two versions of a sales letter with software that does all the work for you.

The smart off-line marketer will set up a number of variations of a sales letter and then turn in for the evening with a good book. (The smart on-line marketer will do the same.)

Then as the evening wears on and people read over the ad, the software will make any number of changes to the material and decides which combination of changes makes for the best results. It actually tests all the variables at the same time. This is called Multivariate software and there is no limit to how many changes can be tested.

We can avoid direct mail methods of setting up all of our sales letters in two piles for A B Split testing. Instead, just decide what parts of your advertisement can be changed, start up the software and then relax and have a glass of wine.

If your clients are similar to mine, they expect to see a dramatic change in the performance of their ads. Sure you can sweat over every detail and hope that you get it all right the first time. Or you can turn on software that changes all the variables at the same time and sweats out a superior ad. Which one works best for you?

Article Source: http://www.christiannotepad.com

Chuck Mastersen tests advertising for clients and gets dramatic response and improvements in client conversion at www.yellowpagesintoprofits.com/muvar.htm