SRK in Fair and Handsome

King Khan is going to prove his metrosexual image with Emami’s product Fair and Handsome, a fairness cream for men. The company might be thinking about his trendy image which is well admired by the young people of India. His sky height popularity, style of talking (which gave him noticeable popularity among young generation), personality, look etc. might be the reasons for choosing him for endorsing the brand.

The superstar has signed a contract of two years for endorsing the brand. At present he is already associated with two other products of the company like Himani Navratna oil and Himani Sona Chandi Chyawanprash. Now it’s the time for Fair and Handsome having Five Power Fairness System which promises to make skin fair in just 4 weeks.

With the brand image of SRK it’s a great decision of Emami for choosing him brand ambassador. His approach, appealing presentation always makes him different from other actors and that might be the only reasons for winning the heart of millions of teenagers. He is the one and only actors of Hindi film industry who is popular with the term ‘Badshah of Bollywood’. A few days more, media is going to publish the ad soon where you’ll see Shahrukh with Fair and Handsome, and he probably the first celebrity of India who is endorsing a fairness cream.

Fair and Handsome has started it’s journey in the year 2005 and after getting a strong position in the market, the company has decided to choose a person whose brand image will help them to achieve the leading position. For that there is no substitute of selecting the one and only King Khan. His charismatic presentation could be the main reason for achieving Fair and handsome the top position.

Article Source: http://www.christiannotepad.com

Sanjeev Arora is contributing the article for www.fairandhandsome.net/