Network Like a Pro

It's amazing the power of word of mouth advertising and the affect that proper networking can have on your business. Most potential customers will take the word from a friend over that of a print advertisement. In fact most people have to see something in print more than 7 times before they even considering purchasing the product.

The biggest issue for most small business owners that attempt networking is fear. They have the fear of public speaking and they have the fear of rejection, and these are the issues I want to address.

First lets address the fear of public speaking. This is not as difficult as you may think; it does take a little bit of practice and preparation. I have listed a few things you can do help you get over this.

1. Your are a professional and what do professionals do? They study and they practice their craft. So step one is the most important, practice at every free moment of the day. Practice to where you have it down without even thinking about it. Till it becomes natural.

2. If you are going to a networking event, make sure to have everything you need the night before, if not sooner, and make sure you get plenty of rest.

3. When you are in your car on the way to a function, you need to get yourself pumped up and motivated. No worries, because if you followed the suggestions above, your ready for it.

Now I I have developed the perfect plan for you to develop your own rejection free 30 second advertisement. The key to this is knowing that your job at a networking event is not to sell anyone. Instead you are trying to figure out a way that you can help the others in attendance get more prospects and in turn how they can help you. It's always been a false perception that people at a networking event are all going to be prospects, if it works out that way then great but it's not the purpose.

1. Introduce yourself and your company name.

2. Now rather then saying what it is you do like I am a business consultant, or I am a landscaper. Create a 1-sentence statement of what you do, for example "I help small businesses to achieve their business goals and aspirations."

3. Tell them 1 or 2 important facts or typical hot buttons your clients will have.

4. This is the last step and it is what makes it rejection free. Tell them who the perfect client is for you. Again if you were landscaper "the perfect client for me would be someone that wants to improve the look of their yard or is feed up with the upkeep of maintaining their yard. If you know anyone like that please refer them to me." Do you see what this statement does? You are asking them in a very casual way if they know someone then let them know about you. Your not trying to sell them, if they are now interested in your product or service they will ask you.

5. Your target time here is 30 seconds long.

Now you have the tools to be able to network without rejection and without fear.

Article Source: http://www.christiannotepad.com

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