First, go to the search engine where you want to check your site’s ranking, and enter the keywords you want to check. Your result pages will come up, and you will need to look through them until you find your website. SEO experts recommend that if you aren’t listed in at least the top 20 then you should continue to optimize, as most people won’t look any further than that. This is simply common sense. When you are determining if your rank is high enough simply think to yourself, “Would I look for this long for this page?”
One step that you can take is to narrow your site’s focus and work hard on one or two keywords. It doesn’t seem like a lot, but it’s sufficient. Make sure each page of your site includes good enough navigation that someone can get anywhere from anywhere else, and make sure you do this with plain ‘a href’ links, not fancy JavaScript. If you are using frames, now is a good time to dump them. You can replace them with scrollable
tags and have similar looking pages that search engines can index more easily. The most important concept in recovering from a ranking tumble is to perform damage control. Any SEO operation that you have performed that could be deemed as controversial you should immediately disband. If you are lucky, your web site hasn't been permanently deleted from any important search engines.
If you can’t find your website in a search engine’s results, you should enter “site:” your domain name in the keyword field to see whether you are listed at all. If your URL appears with the name or description of your site then you are somewhere in the search engine’s index. If all you get back is a blank page, then you’re not in the search engine’s database at all – you need to wait longer. This trick of typing “site:www.yourdomain.com” also helps you to determine how many pages you have indexed on each particular search engine. The more pages that are indexed, the more likely somebody is to encounter your site.
Links are very important to your website’s rankings, and you need to consider finding good link partners to improve your targeted traffic and keyword relevancy. If you have a decent corp of link partners already you can request that they move their links to your site to a higher traffic page for a short period of time so that you can get re-indexed. They may be willing to do this if you remind them that the links from your site to theirs are more valuable once you've been indexed than they are when you are unindexed.
Search engines are a perfect example of “the chicken or the egg.” In this case, there is an answer! Search engines attempt to deliver sites that the populous has deemed important, not the other way around. This is why it is so important that you have good, relevant content and plenty of it. If you want to check to see if a single web page on your site has been indexed, visit the search engine and enter the complete URL, like this: http://www.yourpage.com/yourpagename.html. If the search engine has indexed that particular page then it will come back with a description of it. If it hasn’t then you’ll see a message saying something like “Sorry, no information is available for that URL”.
On Google, if your URL has been indexed, this page will offer you to show the cached version of the page, or to find similar pages, as well as pages that link to your page or that contain your URL on the page. You could go ahead and use these manual tracking methods, but we would recommend that you consider using online tools or downloadable software that will allow you to check these things more quickly. It can be a very tedious and time-consuming job to do by hand, especially if you have several sites to monitor.
Top25web.com is one such search engine-ranking tool. You can find out where your website ranks in Google, Inktomi and AltaVista for free. You can also analyze the results of a particular keyword search, to create a plan for improving your site’s ranking. URL Ranker offers instant, online reports of website rankings in 17 top search engines, including Google, Yahoo, AOL Search, MSN, AllTheWeb and AltaVista, again for free. It will tell you if your site is listed in each engine, and tell you the ranking if it is. These tools alone offer an excellent way of checking your sites rankings. Once you know where you stand, you can continue with your SEO plan, and move on to other aspects of marketing too.
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