89 cents was what one consumer paid, while $1.09 was what another paid for a gallon of gas. You can find out how buyers have cut their price of gas to crazy levels. They used the same strategy used when they purchased non gas items. This explains how. In Ohio, Marion paid $1.09 per gallon when she bought gas. She was able to fill her Jetta for $12.45. The same week Kellie paid 89 cents per gallon when she filled up. You may be asking yourself how that is possible? Marion and Kellie paid those remarkable prices because they looked at gasoline prices like smart consumers look at other items. The reason that Kellie and Marion were able to purchase gas at such a low price is that they treated gas like it was any other item that they would go to a store to buy. They shopped around and they found a way to purchase their gas at the store that they found had the absolute lowest cost. They found a frequent shopper program that allowed them to lower their gas cost. They found it at a grocery chain called Giant Eagle. Giant Eagle does business in Ohio, Pennsylvania, Maryland and West Virginia. Recently Giant Eagle added a new component to their frequent shopper program. It is called Fuelperks. It is a program that offers discounts on gas at Giant Eagle's own stations for shopping at Giant Eagle using their frequent shopper card. Whenever a consumer at Giant Eagle purchases Fifty dollars of merchandise they get a 10 cent price reduction for a gallon of gas for one fill up. If a consumer purchases $100.00 worth of products at Giant Eagle it equates to a 20 cent reduction. That means that if a family spends $500.00 at Giant Eagle it would produce a discount of $1.00 per gallon. Spend enough at Giant Eagle and you could get gasoline for free. A large family that may buy great amounts of food every week could find itself with big discounts in just a few weeks. The price of gas for them will be much lower because of the discount they earned. Giant Eagle grocery prices are competitive as are their gas prices so the savings are real. You don't have to shop at Giant Eagle to lower your gas price. It can be done anywhere. You just need to be a smart consumer. You need to do your homework. Gas is the same as anything else that you buy. Find the best prices like you would shop for the lowest prices like you would for other items. Find frequent buyer deals in your area that provide you with discounts on gas. Be on the look out for gasoline discounts and special programs where ever you see a pump. Many gas outlets now have frequent shopper programs that they didn't have before. Look for stores in your region that didn't used to sell gas but now does. Many stores have started selling gas that never sold gas before. They need to do that in order to compete. Because of this new competition convenience stores that sell gas are beginning to use frequent buyer programs. Like Giant Eagle they realize that discounts on gasoline is an incentive to the consumer to shop in their stores. This helps you buy gas at a discount. According to the Food Marketing Institute, just 18% of grocery stores built in 2003 had gas pumps; last year, more than 60% of new stores were built with gas stations. They have seen the value of offering gas to their customers as a loss leader. The mega stores like Wal-Mart / Sam's Club are getting into the gas business in a big way. Putting gas pumps at every Sam's Club is what the VP in charge of fuel for Wal-Mart is looking to do. That means lower gas costs for all of us. So how can you lower your gas costs? Treat gas like any other item you purchase. Look for deals, discounts and low prices. Comparison shop. Find the retailers that offer the best program for you. Look for gas bargains at some of the non traditional outlets like grocery stores or mega stores. Then maybe you will be able to buy that tank of gas for 89 cents a gallon like Kellie Courtney did.
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