It would be safe to assume your eBay goal should be to become an eBay Powerseller wouldn't it? But inspite of every thing eBay tell us their are those that differ in this view. Staying below the radar is a tried and tested method of one of eBay's most experienced and somewhat renegade traders. Sydney Johnston has got to where she is now by actively going against the tide of typical Internet business behaviour. When it comes to experience few are more experienced on eBay than Sydney Johnson who has been on the site since 1996. This when eBay was barely a a baby.But Sydney took her in depth knowledge and turned it into the amazing Auction Genius Course. The traditional route for ambitious traders on eBay is to aim towards building a prominent profile built on vast quantities of favorable feedback. The feedback is basically a vote of confidence, or otherwise, from people who have done business with you on eBay. When you get enough sales on eBay you are rewarded by becoming what they call a "Power Seller", a position that comes with special privileges and a certain supposedly desirable degree of visibility. Most of the time it is a double-edged sword, says Sydney. "I was a Power Seller for a while, until I started realizing that I don't want to draw attention to myself. So what I do now is have lots and lots of IDs with low feedback - and I purposefully keep it low and keep my head down so that nobody notices me." High seller profiling can backfire on a business when things go wrong. This can happen to the most professional outfits. Sydney had a delivery of soiled goods go out to several hundred customers. The supplier had always been reliable and she had had no reason to suspect that there were problems. It took time and effort to counteract the effects of the avalanche of bad feedback that resulted from this single issue. Sydney might be seen as unconventional in her out look but she does not look to do anything which might get her banned from eBay and it's ever growing rule book. Though she abides by the rules she likes to sail close to the wind. She is one of the many traders who see eBay as more of a remarkable lead generator than a limitless marketplace. She sees the web site as a starting point but she likes to form her own customer lists generated from her initial contacts made on eBay and take them out of the eBay stable and into her own more malleable marketplace. This is where she and other traders like her are not model eBay traders. They are independent thinkers who don't like to confine their business to just this one vehicle.
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