A Review of Jeff Paul

When Jeff Paul spoke with us he said that he is currently living in Chicago and he likes it.

He went to University and studied Anthropology, a subject he says serves him well now. However he ended up working as a Financial Adviser and Accountant. Something that was not very exciting.

(sorry to all you number crunches)

Even though Jeff did not fully enjoy his time as a Financial Adviser it is clear that it was a turning point for the career he has today.

Jeff and his business partners strongly believed they were the best Financial Ad visors in the Chicago area but they had a really big problem - not enough clients.

Have you ever thought you have the best product or service, you just need people to see it and you will make your millions?

Well these guys did.

See they were going bankrupt. And as I am sure would be the same with you, others did not want to go to a bankrupt financial planner.

This is what drew Jeff Paul to learn about Marketing. Real Marketing. Marketing that works.

Just having an excellent product doesn't guarantee you of success. Actually Jeff realized that having the best product is worth nothing. The #1 skill in any business is marketing.

This realization was not an easy one. See most marketing (about 99.9% of it) just doesn't work. But in the process of this realization Jeff managed to find everyone of the 99.9% of marketing that doesn't work until one day he finally cracked it.

This was when the business went from earning just $10k per month in 1987 to over $150k per month in the beginning of 1989. And this was all a result of Jeff Paul's marketing.

This led Jeff to have a change of heart. See he loved making money but just didn't enjoy having to deal with the customers.

This led Jeff to sell his part of the business and start in a new direction. That of a Direct Marketer.

Being one of the worlds best direct marketers is a title Jeff takes on well. He has been a part in selling hundreds of millions of dollars worth of product.

Now word on the street is that Jeff is retiring. I don't know if this is just another marketing technique. Only time will tell.

Now if you get the chance to hear Jeff Paul you should take it. He will teach you the same techniques that will get you to the top of your game.

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